Sawariya Group moves into the fragrance business with the acquisition of Scentido

Sawariya Group, one of India's fastest-growing distribution companies and diverse business conglomerates, has announced the acquisition of Scentido, the country's premier premium niche fragrance retail brand. The strategic acquisition signals the Group's entry into the premium and niche beauty segments, bolstering its position in India's growing luxury lifestyle sector.

With over three decades of expertise creating one of the country's most robust FMCG distribution networks, Sawariya Group's acquisition of Scentido is a natural next step into the luxury lifestyle and beauty vertical. The Group intends to achieve USD 15 million in yearly income from the perfumery industry. As India's luxury consumption rises, this move positions Sawariya at the vanguard of a major market transition, fitting with its long-term growth strategy.

Scentido was founded with the purpose of revolutionising perfume retail in India, and it has since emerged as the country's foremost destination for niche and artisanal perfumes. Scentido has seven premium outlets in major cities and airports, giving Indian consumers access to some of the world's most prominent perfume businesses.

The brand's portfolio includes over 30 globally recognised perfume houses, including Clive Christian, Roja London, Creed, Marc Antoine Barrois, Essential Parfum, OJAR, Thameen, Nobile 1942, Escentric Molecules, Ormonde Jayne, Spirit of Dubai, Widian, Rosendo Mateu, Dusita, and Electimuss London, among others.

Raman Agrawal, Founder and Director of Sawariya Group, stated, "Scentido has redefined luxury fragrance retail in India. Making it a member of the Sawariya Group allows us to scale this goal and reinforce Sawariya's position as a dominant player in the distribution of lifestyle items, both offline and online. This acquisition is a natural continuation of our goal to expand into luxury lifestyle categories, which began with niche perfumes. It is consistent with our long-term aim of developing a varied product portfolio that produces significant growth for the business. We estimate the fragrance section to produce USD 15 million in revenue from retail and online sales, giving Indian consumers access to a diverse variety of luxury foreign brands."

Aman Agrawal, Co-Founder and Director of Sawariya Group, stated, "This purchase is a strategic step towards strengthening our lifestyle sector, bringing premium brands on board and opening the path for growth in India's luxury lifestyle and beauty industry. Previously an FMCG-focused firm, the acquisition of Scentido allows us to not only extend our portfolio but also set new standards for luxury retail in the country. The product line comprises niche perfumes priced between INR 10,000-12,000 and INR 50,000, providing us with a new target sector to focus on."

With this acquisition, Sawariya Group strengthens its position as a significant participant in India's emerging luxury ecosystem, bridging the gap between global fragrance artistry and Indian consumers' expanding aspirations.

Source: Home & Personal Care