dsm-firmenich Launches Po ONE Lab in Riyadh to Redefine Modern Perfumery

dsm-firmenich, a global leader in nutrition, health, and beauty, has announced the opening of Po ONE Lab in Riyadh, an exclusive creative fragrance space developed in partnership with luxury concept store Villa Po ONE, marking a major step in strengthening its presence in Saudi Arabia.

Conceived as a hub for inspiration, experimentation, and storytelling, Po ONE Lab embodies a new vision of perfumery that blends Middle Eastern heritage with contemporary innovation, offering brands, creators, and fragrance enthusiasts an immersive environment to explore ingredients, tools, and narratives shaping modern scent creation. Reflecting dsm-firmenich’s ambition to empower emerging fragrance talent, the initiative highlights cultural expression and creativity, as emphasized by Olivier Viejo, Vice President for Fine Fragrance IMAT, and Villa Po ONE’s Creative Director Saeed Al-Kayar.

To celebrate the opening, dsm-firmenich has introduced an exclusive collection of seven fragrances inspired by iconic Saudi destinations, including AlUla, Riyadh, the Red Sea, Taif, Fayfa, Al Qassim, and Hail, capturing the Kingdom’s diverse landscapes and cultural richness. Crafted by renowned perfumers Honorine Blanc, Hamid Merati Kashani, Carmita Magalhaes, and Abdulkader Fattouh, the collection showcases the role of storytelling and scent as a cultural language.

The launch will feature a private VIP inauguration followed by a public exhibition in February 2026, offering guided tours and immersive experiences. Through Po ONE Lab, dsm-firmenich reinforces its commitment to innovation and cultural dialogue, positioning Riyadh as a rising global hub for luxury perfumery.

Source: dsm-firmenich