Citromax Group Completes Medallion Fragrance Acquisition, Unveils Innovation Center

Citromax Group has strengthened its position in the global fragrance market through the acquisition of Medallion Fragrance, which will now operate under Avoke House of Fragrance, the group’s dedicated fragrance platform. By incorporating Medallion’s expertise into the Avoke portfolio, Citromax intends to offer a more comprehensive and vertically integrated range of services, spanning from concept development to final fragrance formulation.

As part of this expansion, Avoke has also inaugurated its newly completed fragrance innovation center in Carlstadt, New Jersey. The facility includes integrated laboratory, sensory, and creative spaces designed to enhance the company’s capabilities in fragrance development, evaluation, and application testing.

Bringing together perfumers, evaluators, and chemists within a collaborative setting, the center is expected to accelerate product development timelines while maintaining the olfactory integrity of fragrances across multiple product formats.

Vivian Glueck, President and CEO of Citromax and Avoke, stated that these two initiatives represent an important milestone for the group as it continues to support both emerging niche brands and established industry partners.

Source: Citromax