Synergy introduces flavor-matched solutions for greens ready-to-mix powders

Synergy Flavours has introduced a new line of flavour-paired concepts aimed primarily at improving the flavour profile of greens ready-to-mix (RTM) powders.

This latest release is part of Synergy's larger Paired to Perfection portfolio, which strives to meet the growing customer need for nutritional but appealing food options.

The new flavour concepts use Synergy's taste modulation knowledge to successfully hide unwanted off notes while boosting enticing flavour constituents.

Synergy identified important fragrance constituents in unflavoured greens powders using sensory and analytical data, allowing for the formulation of complementing tastes that operate at the molecular level.

According to market studies, consumers prefer products marketed as 'unflavoured' or 'original.' However, more than 20% of these 'unflavoured' greens contain some type of flavouring, whether from specific taste modification components or imprecise 'original' tastes.

This disparity allows firms to innovate and respond to consumer tastes more efficiently.

Synergy's current offers feature a variety of flavours, including lime and mint, peach tea, ginger tea, watermelon, and tropical, as well as a 'original' option. The 'original' flavour is designed to highlight the greens' natural fruity characteristics without overpowering them, making it suitable to a wide range of consumers.

Chris Whiting, European category development manager at Synergy Flavours, emphasised the strong rise of the greens industry in the United States, which increased from $112 million in 2023 to $209 million in 2024.

He said that the European market is expected to grow at a CAGR of 7.7% between 2023 and 2030.

"As consumers continue to seek new and convenient ways to maximise their nutrition intake, we're seeing this rising demand take hold," he told analysts. "The Synergy Paired to Perfection approach provides a range of options to help manufacturers stake their claim in this competitive and fast-growing market."

Source: FoodBev Media Ltd