Symrise, a global taste, nutrition, and health supplier, and Shan Foods, the global culinary and recipe mix market leader, have opened a cutting-edge international standard production facility in Pakistan as part of their strategic relationship. This alliance aims to provide winning taste solutions for top local and global consumer-preferred food brands. Symrise has been working in Pakistan for several decades. This local footprint for Shan Foods demonstrates the company's continuous commitment to the country. Since 2005, Symrise has experienced double-digit annual growth with its partners in the Middle East and Pakistan.
Shan Foods has invested in a research, development and application laboratory and a manufacturing facility with quality management systems in Pakistan. The partnership with Symrise reinforces its position as a brand that continuously explores new ideas, drives food innovation and taste development in Pakistan. Imran Sherani, Advisor Strategy, Growth & Investment of Shan Foods
The companies will collaborate on developing, launching, and commercializing transformative food items. This comprises common seasonings, broths, processed meats, snacks, and instant noodles. Pakistan's food business serves over 250 million people, is quickly urbanizing, and caters to a dynamic youthful consumer base with shifting behavioural trends. Consumers prioritize convenience and real taste. As convenience items evolve, so does the demand for healthier alternatives, ingredients with functional benefits, and provenance claims that prioritize local sourcing.
The powder blending production plant demonstrates the partnership's commitment to supporting locally created food solutions, minimizing reliance on imported raw materials, and producing high-quality goods for local and global markets. The collaboration and project are already operating, and the project's capacity will be expanded to fulfill the needs of the local and export markets in the next years. The arrangement will also create long-term employment chances. The production facility is planned to serve Pakistan's multimillion-dollar Savory industry, which is experiencing double-digit growth.
Source: Symrise
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