L’Oréal is set to acquire a majority ownership in Innovist, a prominent Indian personal care company known for its digital-first portfolio of brands.

In June 2026, L’Oréal, the global leader in beauty, announced that it has entered into an agreement to acquire a majority stake in Innovist, a prominent house of personal care brands in India. This strategic development represents a significant milestone in L’Oréal’s expansion within India’s rapidly growing beauty market, while also strengthening its portfolio with locally developed brands tailored to Indian consumers.

Established in 2019, Innovist has become one of India’s fastest-growing science-driven, digital-first personal care companies. The company is behind emerging brands such as Bare Anatomy and Chemist at Play and is recognised for its focus on clean formulations and ingredient transparency. Its operations are supported by robust in-house research and development, along with manufacturing capabilities. Innovist’s skincare and haircare products are distributed through its direct-to-consumer platforms, leading e-commerce and quick-commerce channels, as well as offline retail partnerships across the country.

As part of the agreement, Innovist’s founding team will continue to lead the business, retaining minority shareholdings and working in close collaboration with L’Oréal India to drive further growth. Innovist’s brands will be integrated into L’Oréal’s Consumer Products Division portfolio.

Nicolas Hieronimus, Chief Executive Officer of L’Oréal, said: “Our investment in this innovative Indian start-up underscores L’Oréal’s continued commitment to strengthening its presence in India. By combining L’Oréal’s global expertise with Innovist’s high-performance, science-led portfolio and strong understanding of Indian consumers, we are well positioned to help shape the future of beauty in this fast-evolving market.”

Source:  L’Oréal