IFF has introduced the China Scent Exploration Program, a cutting-edge initiative aimed at crafting fragrances tailored to Chinese consumers by integrating artificial intelligence and deep cultural insights. This program builds on IFF’s long-standing regional expertise, dating back to 1981 when it became the first multinational fragrance company to establish operations in China. Highlighting the immense opportunities in China’s fragrance sector, Ana Paula Mendonça, President, Scent, IFF, stated that the initiative will reshape fragrance creation for both local and global brands. The program targets a diverse market worth billion—including fine fragrance ($2.15 billion), beauty and personal care ($77.35 billion), and home care ($18 billion)—by utilizing historical research, cultural analysis, and AI-driven insights.
It operates on four key pillars: Historical and Cultural Imprint, which examines traditional fragrance ingredients for modern applications; Sensorial Influences, which explores Chinese botanical elements and scent storytelling; Consumer Insights, involving a survey of 10,000 individuals across generations and cities, along with social media trend analysis; and Artificial Intelligence, which translates findings into precise fragrance formulations.
Arnaud Montet, VP of Global Human & Consumer Insights, Scent, IFF, emphasized that this large-scale research will enable brands to develop targeted scents efficiently, reducing development time and costs. Addressing evolving consumer preferences and the demand for culturally authentic fragrances, this initiative aligns with IFF’s broader regional growth strategy, which includes the Shanghai Creative Center, a 16,000-square-meter facility in Shanghai Hongqiao Airport Business Park, now IFF’s largest site in Asia.
Source: IFF
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