Givaudan, a global leader in functional, nutritional, and flavour solutions, formed a partnership with Moonshot Pirates, a dynamic movement of young leaders and changemakers. The 'Shape the Future Challenge' is intended to motivate Gen Z consumers to envision the alternative protein experience of the future and suggest innovative solutions that address their needs, including affordability, nutrition, and convenience, without resembling meat, fish, or dairy.
Approximately 1,000 young innovators, aged 15 to 24, from around the world have submitted applications to The Moonshot Pirates. Participants are encouraged to create innovative alternative protein concepts that are sustainable, nutritious, affordable, and delectable.
“We are thrilled to collaborate with young leaders globally to drive alternative protein innovations that challenge conventional norms and deliver unforgettable, multi-sensory food experiences. We eagerly anticipate igniting fresh and creative ideas, ultimately inspiring and co-creating the next generation of delicious consumer products centred around alternative proteins with our customers.” said Flavio Garofalo, Growth Platform Director Culinary & Plant Attitude, Givaudan Taste & Wellbeing
Givaudan, in collaboration with other industry partners, has established MISTA, an innovation platform for the food industry in San Francisco. The winners will have the opportunity to visit MISTA exclusively. MISTA is a more comprehensive entity than an incubator or accelerator, as it functions as an optimiser, facilitating the optimisation of ideas, products, people, and investments for both start-ups and established corporations.
The Challenge winners will acquire valuable insights into the development of alternative proteins, as well as how to optimise ideas, products, people, and investments.
“Over the years, we’ve witnessed how collaborating with the next generation of innovators brings in fresh ideas and unique perspectives that can truly drive change. These young, digital natives are passionate about sustainability and the future, so it’s exciting to see companies like Givaudan appreciate the value of these partnerships,” said Aneta Londa, Co-Founder of Moonshot Pirates. “We’re thrilled to partner with Givaudan to explore the future of alternative proteins and develop solutions that contribute to a healthier, more sustainable food system.”
Givaudan will provide nine expert mentors and investigate opportunities to scale up promising product innovations that arise from the challenge to support this project. The collaboration will also leverage Givaudan's global innovation ecosystem, incorporating the company's integrated portfolio of solutions, technologies, and experts to address the taste, sense, and nutritional challenges of alternative protein applications.
Source: Givaudan
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