DKSH and Kellanova collaborate to distribute Kellogg's and Pringles in Peninsular Malaysia

DKSH Business Unit Consumer Goods, a leading partner for companies looking to expand their consumer goods business in Asia and beyond, is happy to announce a new strategic agreement with Kellanova subsidiary, a global snacking and cereal market leader.

This agreement is a key milestone for DKSH, proving its proven ability to help global businesses with ambitious growth goals. DKSH's relationship will assist expand the market presence of Kellanova's renowned brands, which are household names that Malaysian customers have enjoyed for generations. The collaboration will bring a selection of Kellanova's most popular products to more Malaysian households, including Kellogg's Froot Loops, Coco Galaxy and Corn Flakes, cereals known for their vibrant flavours and wholesome crunch, as well as Pringles Original and Sour Cream & Onion, which have a signature crisp and bold flavour.

Under the terms of the deal, DKSH will provide Kellogg's and Pringles with full market growth services in Peninsular Malaysia, including sales, trade marketing, distribution and logistics, credit and collection, and merchandising. Pringles will be distributed through all channels, including Food Services, whereas Kellogg's will be available through all channels but Food Services. DKSH will also carry out smart trade marketing operations on the ground to ensure effective in-store presence, promotions, and consumer engagement, which will drive brand growth and accessibility.

Daniel Schwalb, Vice President, Fast Moving Consumer Goods at DKSH Malaysia, stated, "This relationship demonstrates DKSH Malaysia's strengths and market repute. Beyond size, it is all about impact: creating new growth prospects for Kellanova while providing even more value to Malaysian families through their portfolio of renowned brands. Our objective is to make these treasured products more accessible, ensuring that whether a family begins their day with Kellogg's or friends share Pringles, these moments of happiness are easily available to customers throughout Peninsular Malaysia."

This strategic partnership cements DKSH's position as the preferred growth partner for global consumer brands looking to strengthen their relationship with Malaysian consumers. Kellanova's renowned brands will reach more families and generate more moments of fun across the country thanks to DKSH's strong distribution network, retail expertise, and in-depth awareness of local market dynamics.

Source: DKSH Holding Ltd.