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American Pacific Group Announces Investment in Dossier

  • ial
  • Apr 9
  • 2 min read

American Pacific Group ("APG"), a San Francisco Bay Area-based private equity firm, said today that an APG subsidiary has made a strategic investment in Dossier, a leading developer of high-quality fragrances dedicated to making premium scent experiences available to all consumers. The investment is made jointly with the company's founder and other existing shareholders. Sergio Tache, Founder and CEO, will continue to guide Dossier through its next phase of expansion.


Dossier, based in New York, NY, has emerged as a fragrance category disruptor, focusing on creating the next-generation modern fragrance house. Since its inception in 2019, Dossier has created a dedicated global client base by providing high-quality, cruelty-free fragrances at reasonable prices, including goods inspired by legendary luxury smells as well as its own collection of unique fragrances. Dossier has established itself as a trusted brand for people looking for improved fragrance experiences without the conventional luxury markups. To date, Dossier has amassed a distinct portfolio of 150+ perfumes available in both digital and physical retail channels.


Sergio Tache, Dossier's Founder and CEO, stated, "Our objective has always been to democratise fragrance by providing high-quality scents at affordable costs. We are extremely proud of the goods and communities we have created, as well as the ideals that define our brand. Our collaboration with APG represents a significant milestone for us. Their operational knowledge and extensive experience developing consumer brands will be invaluable as we increase our product portfolio, strengthen our supply chain, and grow the Dossier brand and distribution footprint to reach even more people worldwide."

Fraser Preston, Managing Partner at APG, stated, "Under Sergio's leadership, Dossier has established a brand founded on quality, innovation, and consumer confidence. We're enthusiastic about the opportunity to work with Sergio and the Dossier team on the next phase of growth, as well as to assist the Company's efforts to accelerate product innovation and increase the brand's worldwide reach."

Dossier is APG's fifth platform investment in the consumer products area. APG seeks to invest in differentiated consumer companies that offer goods with a clear and compelling value proposition and are well-positioned to benefit from APG's support in accelerating broad-based growth.


Dossier's only financial advisor was Solomon Partners, and Willkie Farr & Gallagher LLP provided legal guidance.


North Point was American Pacific Group's financial advisor, and Jones Day was its legal counsel.


Source: American Pacific Group



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