Vranjes Firenze completes acquisition of 51% share in Integra Fragrances

Vranjes Firenze, the prestigious Florentine fragrance house established in 1983, has acquired a 51% stake in Integra Fragrances, a company specializing in olfactory branding for luxury, fashion, hospitality, and design sectors.

This acquisition, officially announced on November 3, 2025, represents a strategic milestone for Vranjes Firenze, marking its evolution from a home fragrance specialist into a comprehensive “Scent Powerhouse” that combines artisanal fragrance craft with advanced scent diffusion technology.

Founded in 2006 and headquartered in Reggio Emilia, Integra Fragrances excels in creating customized olfactory identities and owns proprietary technologies that diffuse fragrances through air-conditioning and air quality control systems.

This technology enables scenting large-scale spaces worldwide, including hotels, boutiques, spas, and corporate environments, delivering ambient fragrance experiences that enhance quality and well-being.

The partnership combines Vranjes Firenze’s artisanal savoir-faire and centuries-old Tuscan craftsmanship with Integra Fragrances’ innovative scent-diffusion technology.

Giuseppe Colotto, CEO of Vranjes Firenze, stated, “By combining our artisanal savoir-faire with Integra Fragrances’ technological expertise, we can offer even more complete olfactory experiences – from private interiors to large-scale environments, including hospitality, fashion, and wellness spaces.”

“It is a natural evolution aligned with our vision: to create beauty and well-being through the art of fragrance, with responsibility and innovation.”

By combining their technology and ambient scenting expertise with Vranjes Firenze’s artisanal mastery and global brand recognition, they expect to unlock unique synergies that will enhance their olfactory branding offering and open new avenues for international growth.

The acquisition solidifies Vranjes Firenze’s presence in over 75 countries, expanding its product portfolio and international reach, especially following its integration into the L’Occitane Group in 2024.

The company continues to emphasize sustainability, having earned B Corp™ Certification for its dedication to heritage, nature, and people.

All products are locally designed, formulated, and produced around Florence, preserving craftsmanship while reducing environmental impacts.

This strategic move creates a new centre of excellence in luxury home fragrance, poised to redefine olfactory branding by combining creativity, technology, and artisanal tradition, positioning Vranjes Firenze and Integra Fragrances at the forefront of global luxury ambient scent innovation.​

Source: Home & Personal Care