Symrise Opens Digital Innovation Center in Singapore

Symrise has taken a significant step forward by establishing the Digital Immersion Co-Creation Center in Singapore. This innovative initiative provides advanced digital capabilities to customers and ecosystem partners, underscoring Symrise's dedication to transforming the collaborative landscape in food and beverage development and innovation. This move enhances their expertise in taste, nutrition, and health in the Asia-Pacific region.

The Digital Immersion Co-Creation Centre boasts a state-of-the-art, digitally-enabled space designed for market, sensory, and consumer insights integration with product development. It features interactive touch screens and adaptable meeting areas. The center facilitates simultaneous collaboration through tools like Symvision AITM, a proprietary flavor prediction tool, and social listening tools, alongside predictive models for valuable insights. An immersive projection system accelerates and enriches the prototype development, evaluation, and validation process.

The Centre was inaugurated on July 18, 2024, in collaboration with the Singapore Economic Development Board, customers, and research institutes. This opening marks a pivotal milestone for future food and beverage innovation, highlighting Symrise's commitment to creating the future alongside its customers and partners.