Symrise launches Mindera® Euca bringing plant-based product protection to rinse-off formulations
- ial
- Apr 6
- 2 min read
Gives formulators 100% plant-based, enhanced product protection with a rich sensorial signature
Helps brands answer clean beauty and wellness trends in rinse-off personal care, delivering strong performance and safety
Builds on Symrise’s patented Mindera® platform, which now supports product protection across all personal care categories
This new cosmetic ingredient joins the portfolio of Symrise's holistic Care & Wellness Division
Symrise adds Mindera® Euca to its Mindera® platform, extending its patented, plant-based product protection technology to rinse-off applications, within the Care & Wellness portfolio. After opening a new chapter for leave-on formulations in 2025, with the Mindera® product protection toolbox, Symrise now helps brands elevate everyday rinse-off cleansing routines into wellness-focused rituals. The Mindera® platform offers a natural shield for personal care formulations by delivering superior, multifunctional broad-spectrum activity across all product categories.
As a 100% plant-based multifunctional, Mindera® Euca (INCI: Piperitone*) reliably upgrades rinse-off formulations. It boosts foam quality and volume and helps create a dense, rich foam, including in sulphate-free systems. Formulators can also build appealing textures by enhancing viscosity and improving the sensorial experience. In parallel, Mindera® Euca supports robust product protection across a broad pH range, so brands can deliver confident everyday performance.
“Consumers want rinse-off routines that feel great and fit busy lives,” says Advika Juliet, Global Product Manager, Product Protection. “Sensorial performance plays a key role, especially with consumers increasingly looking for restorative, wellness-led experiences in their personal care routines. As people continue to seek natural, responsible solutions, Mindera® Euca can support rinse-off formulators to address these demands. Our innovative Mindera® technology offers customers natural, high-performing solutions, opening opportunities for brands in all product categories.”
Symrise leads product protection innovation for cosmetics and personal care. Mindera® Euca joins four other multifunctional ingredients in the Mindera® platform, supported by a strong patent portfolio. The platform relies on 100% plant-based ingredients and uses scientifically proven natural ingredients, helping customers deliver safety, performance, and a premium consumer experience.
Source: Symrise
