Revlon and Authentic Brands Group announce a global fragrance licence for sportswear brand Champion

On November 12, 2025, Revlon announced its newest global fragrance licensing agreement with Authentic Brands Group’s Champion, an American sportswear brand. The partnership will result in the launch of Champion's first signature fragrance collection, which will debut in 2027.

Champion was founded in 1919 and offers a full line of innovative athletic apparel for men and women. According to the company’s press release, the upcoming fragrance line will channel Champion’s heritage and modern aesthetic with fragrances for men and women.

“This partnership with Revlon is a natural extension of Champion’s evolution,” said Jarrod Weber, global president of sports and lifestyle at Authentic Brands Group. "As we broaden our reach in design and leisure, fragrance is the next frontier. And Revlon, a long-standing, trusted and proven partner to Authentic, is uniquely positioned to help us craft a sensory experience that resonates with our global audience.”

This licence arrangement complements Revlon's renewed focus on scent innovation and portfolio expansion.

Champion's strong tradition and cultural resonance make it a tremendous partner for Revlon', explained Revlon CEO Michelle Peluso. "We are delighted to welcome Champion to our portfolio of brands at this critical time for both Champion and Revlon. As we focus on appealing to the new generation, we're excited to bring Champion's vitality to fragrance, marking another step forward in Revlon's revival."

The Champion fragrance collection will be released in 2027, and company officials have announced that further information about the collection will be published in coming months.

Source: Perfumer & Flavorist