Quiksilver to Launch First Fragrance Collection Through IMH Fragrance Partnership

IMH Fragrance, a prominent fragrance developer and manufacturer, has announced a strategic partnership to create Quiksilver’s first-ever fragrance collection, set to debut in early 2026 across the U.S. and Canada.

The new line aims to encapsulate Quiksilver’s adventurous ethos and deep-rooted connection to nature by translating the brand’s iconic surf-and-snow identity into a sensory experience. The debut range will feature four signature scents—two for men and two for women—each designed to reflect the dynamic contrast and energetic spirit associated with the Quiksilver lifestyle.

Hanan Malul, CEO of IMH Fragrance, highlighted that the fragrances draw inspiration from “the rush of the wave and the thrill of the slopes”, while David Brooks, EVP of Action & Outdoor Sports at Authentic Brands Group (ABG), emphasised Quiksilver’s five-decade commitment to passion, authenticity and innovation.

The collaboration was formalised through a licensing agreement with ABG, reinforcing the company’s strategy to expand its portfolio brands into new categories that strengthen consumer engagement through expert industry partners. IMH Fragrance will offer the first preview of the collection at Cosmoprof Miami 2026, taking place from 27–29 January, providing industry figures and media with exclusive access ahead of the official launch.

The complete Quiksilver fragrance line is expected to become available in February 2026 through select retail partners, the brand’s official website and Amazon, marking a significant milestone as Quiksilver enters the fragrance market for the first time.

Source: Perfumer&Flavorist