Pearl Group, a global expert in polyurethane (PU), has significantly expanded its operations in Saudi Arabia. It has doubled its production capacity in the Kingdom, allowing it to meet local and regional demand more effectively. The company has implemented a dedicated supply chain strategy to serve the Saudi market better, enabling same-day deliveries in Riyadh and other key areas. Additionally, it has appointed a specialized sales manager in Saudi Arabia to enhance its presence and responsiveness in the region.
Located strategically in Jeddah, Pearl's modern production and storage facility, established in 2023, demonstrates the company's commitment to the Saudi market and aligns with the Kingdom's Vision 2030, which emphasizes local production. By doubling its production capacity in Saudi Arabia, Pearl can now fulfill all customer demands in the Kingdom and nearby countries, using the Jeddah facility as a regional hub. This simplifies logistics, reduces costs, and improves delivery times, leading to higher customer satisfaction.
Irina Kuzina, chief supply chain officer explained: “As part of our comprehensive supply chain strategy in Saudi Arabia, Pearl is making local stocks available in Riyadh. This will significantly reduce lead times and ensure we are close to all our Saudi-based customers, enabling us to help them reduce their working capital while also building on our agility and responsiveness. As a business focused on helping our customers achieve their objectives through the provision of end-to-end solutions, this is just one of the steps Pearl has taken to ensure we are where our customers are and are on hand to supply high-quality products and services when and where they are needed.”
Furthermore, Pearl Group has invested in its three production facilities in the UAE and has launched production and distribution hubs in Saudi Arabia, Egypt, and India. The establishment of the production and warehouse facility in Jeddah has played a crucial role in driving significant year-on-year growth for Pearl Group.
Source: Polymer Paint Colour Journal
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