Oriflame Collaborates with Givaudan to Launch Niche Fragrances

Oriflame, the globally recognised beauty and wellness company, has announced the launch of Top Scents, a collection of niche fragrances that were developed in partnership with the Givaudan Perfumery School. Oriflame's dedication to fostering emerging creative entrepreneurs is exemplified by the initiative, which aims to increase the accessibility of niche perfumery without sacrificing quality or artistry.

Anna Malmhake, Oriflame’s CEO, commented, "The global fragrance market has experienced a strong ’boom’ over the last 12–18 months, with growth driven by premiumisation, Gen Z demand, and the rise of niche, artisanal brands. We wanted to marry this opportunity with our mission to support up-and-coming talent, a commitment we have upheld for nearly 60 years."

Elena Degtyareva, Chief Marketing Officer at Oriflame added, "Oriflame has always believed in unlocking potential, whether through entrepreneurship, creativity or self-expression. Top Scents brings those values into fine fragrance, while offering consumers a new and accessible way to experience niche perfumery."

The first two fragrances from this exclusive collection are Top Scents Rose Mode Eau de Parfum, a modern floral-woody scent enriched with Givaudan’s exclusive musk captives, created by Julie Noé; and Top Scents Neon Oud, a bold woody-ambery composition that reimagines oud through fruits and smoke contrasts, created by Andrea Montanari.

Source: Oriflame