MANE first Fine Fragrance Creative Centre in China

MANE has opened its first Fine Fragrance Creative Centre in China, located at K11 in Shanghai's vibrant Huangpu district. MANE stated that this is a significant step forward in MANE's expansion into the Chinese market, demonstrating its commitment to pioneering advancements and superior quality.

MANE's Fine Fragrance Creative Centre in Shanghai is set to become a collaborative and innovative hub for both local and international fragrance industry clients. This centre will provide tailored services to each partner's specific needs, focusing on craftsmanship and expertise.

The Creative Centre is staffed by a diverse team of professionals from sales, marketing, and fragrance creation who are dedicated to putting the needs of customers first. Furthermore, with a dedicated perfumer on-site, it will draw on the combined knowledge and expertise of MANE's global team to create unique fragrance formulations for clients in China.

The inauguration ceremony was graced by esteemed leaders including Samantha Mane, MANE Group Vice President and EMEA Region Director; Michel Mane, President MANE Americas; Mehdi LISI, MANE Global Fine Fragrance President; and Denis Raffaud, General Manager, MANE Greater China. Also in attendance were renowned perfumers Maxime Exler, Alex Lee, Serge Majoullier, and Véronique Nyberg. During the office tour, Serge Majoullier presented his mobile laboratory, which can be used to extract natural ingredients when travelling.

The opening ceremony heralded the commencement of a sensory journey in the form of an exhibition entitled "the Art of Becoming." Through this exhibition, MANE invites visitors to explore the crossroads of fragrance and art, enriching the aesthetics of life through the olfactory experience. By weaving our brand narrative into the event experience, we aim to leave visitors with a lasting impression of MANE’s vision and values.

Source: MANE