Lucta Group and Blendhub sign a strategic collaboration agreement in Mexico

Lucta Group, a renowned Spanish and international supplier of flavour, fragrance, and feed additives, and Blendhub, the developer of the open and transparent SMART Powder Blends business model, have decided to form a strategic partnership in Mexico through their Premium Ingredients division.

The goal of this collaboration is to develop the companies' capabilities in areas that are critical to their future objectives in Mexico and the Latin American market.

Mr. Carlos Ventós, CEO of the Lucta Group, describes the collaboration with Blendhub and its Premium Ingredients division in Mexico as a first step towards understanding Lucta's expanded possibilities in the areas of processed cheese and dairy products, where Premium Ingredients is regarded as one of the world's leading technology and formulation providers.

Lucta has decided to host a complete processed cheese pilot plant at its Vallejo, Mexico DF facility, in collaboration with key technical professionals from Premium Ingredients Mexico.

According to Mr. Henrik Stamm Kristensen, CEO of Blendhub, Lucta, founded in 1949, is known for its exceptionally serious and long-term focus on customer service and joint value generation, and has a value set that is quite comparable to Blendhub's. "It is an honour for us that a company like Lucta who have been installed in Mexico for more than 40 years, will not only collaborate but actually also host our staff in their installation in Mexico and share their extensive experience in the Mexican market with us" , Mr. Henrik Stamm Kristensen states.

Lucta Group's long-term goal is to become a global leader in food flavourings and sensory solutions for animal nutrition, with a focus on added value fragrances. Lucta focusses the entire organisation on meeting client needs as a guarantee of joint success through superior service, trustworthiness, and innovation.

Blendhub is the company's new identity, and its portfolio includes Premium Ingredients and the world's first Portable Powder Blending Factory (PPB). Blendhub only established the new open and transparent SMART powder blends economic category in 2014, with the goal of opening up the "blackbox" and the rest of the "whole product" for food producers worldwide.

Source: Blendhub