Lubrizol and Bjørn Thorsen Expand TPU Distribution Partnership

Lubrizol and Bjørn Thorsen A/S has expanded its distribution partnership for Lubrizol’s industrial thermoplastic polyurethane (TPU) resins to Germany and Hungary. Bjørn Thorsen, a well-established distributor of Lubrizol TPU in Nordics, Baltics, UK and Ireland, is now strengthening its distribution portfolio and local presence in key Central European markets.

“This expansion represents a significant milestone in our European growth strategy, strengthening our portfolio of high-quality TPEs and further reinforcing our positioning as a trusted solutions provider,” said Svend Rimestad, Managing Director at Bjørn Thorsen. “Germany and Hungary are strategically important markets for us, and we look forward to supporting local customers and driving sustainable growth by identifying new opportunities through our strong TPU application expertise and the advanced technical TPE capabilities of our teams.”

Under the expanded agreement, Bjørn Thorsen will represent Lubrizol’s TPU portfolio across Germany and Hungary, providing sales, technical support and market development activities tailored to regional customer needs. Bjørn Thorsen will offer a large selection of Lubrizol thermoplastic elastomers, including key brands such as ESTANE^® TPU for diverse applications, Pearlstick™ TPU for solvent-based adhesives, and Pearlbond™ TPU for hot melt and reactive hot melt adhesives. In addition, Bjørn Thorsen will provide technical expertise, application guidance, and customized TPE solutions through its Plastics Applications Laboratory. The expansion of Bjørn Thorsen’s partnership will enable faster market access, supply security, traceability and reliability in product and documentation deliveries through an efficient supply chain from Bjørn Thorsen’s Central European warehouse.

“We are excited to extend our strategic collaboration with Bjørn Thorsen into Germany and Hungary, a partner whose expertise and agility will strengthen the position of our high-quality portfolio and generate new applications, allowing us to deliver added value and long-term support to customers in both markets,” added Ivo Oerlemans, Business Director EMEA, Lubrizol.

Source: Lubrizol