IFF Introduces SENSORA™, a New Pro-Fragrance Technology Platform

IFF, a global leader in flavours, fragrances, food ingredients, and health and biosciences, has launched SENSORA™, a sophisticated patent-pending pro-fragrance technology aimed to enhance scent experiences across home, fabric, and personal care applications. SENSORA™, developed to suit the increased need for a longer lasting and more sophisticated smell experience, gives a changing olfactory profile with continuous release, extending enjoyment beyond the first application.

"With SENSORA™, we are advancing fragrance performance into a new territory—one where scent continues to reveal itself in real life, long after the first moment of use," stated Ana Paula Mendonça, president of IFF Scent. "By combining pro-fragrance science with our deep expertise in fragrance design, we are creating more enduring, more meaningful experiences that bring consumers joy."

Pro-fragrance science meets fragrance experience enhancement

A pro-fragrance is a scent delivery technology that allows for the regulated release of fragrance. SENSORA™ features a revolutionary pro-fragrance mechanism that unlocks various olfactory aspects over time. This activation is activated by light, both indoors and outdoors, allowing for a controlled, staggered release of aroma from storage to wear.

SENSORA™ is designed to:

• Maintain scent presence effectively after washing and into use.

• Over time, additional olfactory characteristics emerge, increasing the complexity and sophistication.

• Increase scent perception for days, up to 20 days following activation.

First application: fabric care

IFF's SENSORA™ platform now includes Floral Fusion, the first light-activated pro-scent built for liquid detergents, to enhance the fragrance experience. It provides a long-lasting, changing scent experience by releasing refined floral notes on dry materials, which enhances the fragrance experience beyond the initial scent identity.

"SENSORA™ gives our customers a powerful new way to differentiate in laundry care, where consumers increasingly expect fragrance to deliver both lasting impact and elevated sensorial pleasure," said Jan Bechtel, senior vice president of consumer fragrance at IFF Scent. "Starting with liquid detergents, this breakthrough offering creates new opportunities to build memorable product experiences, strengthen brand preference and respond to evolving consumer expectations."

Addressing a clear consumer shift

An IFF global usage and attitudes survey done in 17 countries in 2026 discovered that consumers are increasingly expecting benefits that go beyond freshness to give long-term impact and sensory pleasure:

• More than one-third expect the laundry smell to remain longer.

• Almost one-fourth want the aroma to be apparent for at least four days.

SENSORA™ meets these expectations by providing high-quality smell performance for everyday use.

A scalable platform for future innovation

SENSORA™, a part of IFF's SCENT+™ innovation pillar based on Science of Performance, effortlessly integrates into fragrance compositions, providing perfumers with exact control to build bespoke performance profiles.

"SENSORA™ represents a step-change in how we design fragrance performance," said Mohammed Ashour, vice president of innovation at IFF Scent. "Its light-activated pro-fragrance mechanism gives perfumers a new level of control to orchestrate how scent evolves, revealing new olfactive facets over time while providing a scalable platform for innovation across applications and categories."

Source: IFF