IFF introduces ENVIROCAP, a groundbreaking aroma delivery solution for fabric care

IFF (NYSE: IFF), a global leader in flavours, fragrances, and biosciences, has announced ENVIROCAP, a revolutionary sustainable scent delivery system designed for future fabric care. ENVIROCAP, developed by IFF's scientists and scent delivery experts, establishes a new benchmark in innovation. It is entirely ECHA-compliant, biodegradable, and vegan-friendly. At the heart of this technique is a patented biopolymer that provides long-lasting scent while lowering environmental effect. ENVIROCAP™ not only addresses the expanding consumer demand for sustainability but also redefines the benchmark for performance and cost effectiveness.

"The launch of ENVIROCAP marks a bold new chapter in fragrance encapsulation," says Ana Paula Mendonça, president of IFF Scent. "IFF revolutionised laundry care in 2005 by introducing perfume bursts that added delight to the day. Now, we're harnessing our leading nature-based bio innovation skills to reimagine the power of smell technology in laundry, giving improved sustainability and performance without compromise. ENVIROCAP aims to help customers innovate and differentiate through sensory impact and sustainability, while also providing memorable smell experiences for consumers.

IFF developed ENVIROCAP based on their understanding of the consumer's laundry care journey, from purchase to the emotional "moment of truth" when freshly cleaned clothing are first encountered. Consumers all over the world are looking for more sustainable options, and they expect firms to take responsibility for producing products that are environmentally friendly. ENVIROCAP responds directly to this call. It provides an uplifting, long-lasting aroma experience that maintains freshness from wash to wear-all while meeting the growing demand for eco-friendly, high-performing, and cost-effective fabric care products.

ENVIROCAP gives perfumers unrestricted access to IFF's fragrance ingredient library, enabling them to create unique scents. ENVIROCAP offers a variety of scents for all phases of the laundry process, bringing joy with each cycle.

Source: International Flavors & Fragrances Inc.