Henkel Finalizes Acquisition of Not Your Mother’s Hair Care Brand

Henkel has completed its previously announced acquisition of “Not Your Mother’s” (NYM), a leading hair care and styling brand in North America. With a shared focus on innovation and consumer-centric values, the combined organisation aims to expand its portfolio of trend-driven brands and support long-term growth.

"I am truly excited to welcome "Not Your Mother’s“ colleagues to our Henkel Consumer Brands team in North America! Bringing together Henkel’s pioneering spirit, global expertise, and sustainability leadership with NYM‘s unique innovation approach, creativity and agility creates a powerful partnership that delivers meaningful value for Henkel, NYM and – most importantly – our consumers. Together, we will continue reimagining haircare to meet consumers’ evolving needs,” said Phil Schaffer, Corporate Senior Vice President Henkel Consumer Brands, North America.

Founded in 2010 and headquartered in Tampa, Florida, NYM is well known for its wide portfolio of trend-focused shampoos, conditioners, treatments and styling products. The brand’s consumer-driven innovation strategy has contributed to the strong performance of key product lines such as Clean Freak®, Curl Talk®, Beach Babe®, Plump for Joy® and All Eyes on Me®.

The acquisition marks another significant step in Henkel’s purposeful growth strategy and further strengthens the company’s position in the hair care segment, one of the key categories within its Consumer Brands business.

Source: Henkel