Groupe GM and Alqvimia will Develop an Aromatherapy-Inspired Hotel Product

The company Groupe GM, which makes amenities for hotel guests, announced a partnership with Alqvimia, a personal care brand from Catalonia that specialises in aromatherapy and health.

As a result of this partnership, Alqvimia put out a line of hotel-friendly personal care products. The Pyrenees Mountains served as inspiration for the collection, which has scents of lemon, orange, petitgrain, and grapefruit.

“We are thrilled to partner with Alqvimia, which has been such a pioneer in the realm of natural wellness, to develop a distinctive, eco-conscious amenity line for our clients,” said Laurent Marchand, president of Groupe GM. “This collaboration beautifully reflects the shared commitment of both our companies to quality, authenticity, and sustainability. The Alqvimia line offers hotels the opportunity to provide their guests with naturally inspired products, thoughtfully crafted to deliver a sensory journey that evokes beauty and serenity, fostering a sense of harmony and well-being.”

Groupe GM's large format dispenser, which is constructed from recycled materials, will be included in the Alqvimia collection. Shampoo, conditioner, hand and body lotion, and hand and body wash comprise the collection.

Source: Perfumer & Flavorist