Givaudan, the global leader in fine fragrances, is pleased to announce the launch of House of Naturals. This dedicated organization will continue to develop exclusive ingredients while focusing on consistent quality, workmanship, and sustainable procedures to fulfill the highest standards. Our perfumers are the driving force behind fragrance creation, and this new structure, managed by Maxence Billas, will broaden their opportunities.
“House of Naturals reflects Givaudan’s ambition to surpass the limits of ingredients mastery. With our future centre of excellence, Campus 52, that will be based in the heart of Grasse, we anchor ourselves in this territory where perfumery history and expertise converge. This new, creative innovation space is part of our strategy, in addressing and anticipating our customers’ search for outstanding fragrances. Further investments are planned in the future.
Xavier Renard, Global Head of Fine Fragrances
“Our objective is to reach an unmatched level of uniqueness and quality when it comes to our scents, by combining our teams’ expertise and creativity. House of Naturals will embrace and find inspiration in pioneering technologies leveraged across various industries, in turn paving the way for unlimited opportunities.”
Maxence Billas, Head of House of Naturals
House of Naturals (HoN), founded on four pillars: agronomy, innovation, operations, and perfumers, leads the way in developing structural and operational improvements, from field to fragrance.
Source: Givaudan
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