Givaudan Opens Fine Fragrance Creative Centre in Shanghai

Givaudan, a global leader in fine fragrance innovation, has launched L’Appartement 125, a cutting-edge Fine Fragrance Creative Centre in the heart of Shanghai. This new space is designed to encourage collaboration between Givaudan’s expert perfumers and Chinese brands, setting a fresh benchmark for fragrance creation in the region and highlighting Givaudan's commitment to innovation within the Chinese market.

The design of the space integrates natural materials and elements drawn from traditional Chinese aesthetics, creating a peaceful and inspiring environment. Key features include a fully equipped laboratory, an interactive fragrance wall, and a sensory garden, which enable clients to experience fragrances in fresh, immersive ways. This setup enhances the creative journey, making it not only informative but also engaging and enjoyable for all involved.

The center will also offer workshops, training sessions, and fragrance exhibitions, reinforcing Givaudan’s position as an industry thought leader. Through these initiatives, Givaudan seeks to engage with local talent and stimulate creativity, fostering a dynamic community of fragrance experts and innovators.

Source: Givaudan