Givaudan Expands Fragrance and Beauty Presence in Turkey to Support Regional Growth

Givaudan announced the expansion of its presence in Turkey, representing a significant milestone in its ongoing development within the country. In response to increasing fragrance demand in one of the most dynamic and promising markets, the company has strengthened its creative and technical capabilities, enhancing agility and efficiency in delivering distinctive solutions to both local and regional customers.

“Turkey has long been a source of inspiration in perfumery, where tradition and innovation blend beautifully. By expanding our footprint here, we are not only celebrating this heritage but also enhancing our ability to co‑create with customers- Felix Mayr‑Harting, Global Head of Consumer Products, Fragrance & Beauty."

The newly expanded office includes a dedicated application lab designed to offer faster and more tailored solutions to customers, alongside a new drying area complementing the existing washing room. A social and sensory space will offer an inspiring setting for immersive sensory sessions, creative marketing discussions, and co‑creation initiatives.

“This investment demonstrates our confidence in the Turkish market growth potential and our commitment to developing meaningful partnerships with local and regional brands. Strengthening our presence here will allow us to respond more quickly to consumer trends and foster deeper connections across the region - Kaspar Probst, Regional Head of Consumer Products for Europe, Fragrance & Beauty."

The increased office space in Turkey will serve as a creative and commercial hub for Givaudan’s Fragrance & Beauty activities, encouraging new perspectives, collaboration, and customer-centric solutions, illustrating how Givaudan’s local and regional strategy continues to strengthen its leadership position across Europe and beyond.

Source: Givaudan