Dow Launches Personal Care Ingredients

DOW, a global leader in specialty materials, has launched four new personal care ingredients and debuting “Beauty in Harmony” concept collection during in-cosmetics Asia 2025. These launches reflect Dow’s commitment to advancing science-driven solutions for beauty brands and consumers across Asia Pacific.

“Asian beauty consumers are redefining global trends. At Dow, we’re not just responding—we’re shaping the future with data-backed, high-performing and sustainable solutions tailored for Asia’s dynamic market,” said Jennifer Marques, Global Strategic Marketing Director of Dow's Personal Care business. “Our Asia-focused concepts collection – “Beauty in Harmony” is a showcase of how we can empower brand owners and formulators with formulation expertise, regulatory insight, and a keen understanding of regional consumer needs.”, Marques added.

Dow’s 2025 “Beauty in Harmony” collection features seven innovative prototypes that blend customers’ needs for authenticity, self-expression, and well-being with advanced beauty science. These multifunctional care solutions deliver performance, sustainability and creative inspiration for brands seeking to meet evolving consumer needs in skincare, haircare, and colour cosmetics.

“We’re excited to attend in-cosmetics Asia and engage with the visionary community of brands, professionals and formulators across the region. Asia Pacific is a hub of innovation happening at a pace unmatched anywhere else. Thanks to our strong local footprint and deep market understanding, we can offer tailored support to co-create high-performing solutions that truly resonate with consumers. This event provides opportunities for conversations around how our innovations can help in driving the next wave of beauty in Asia”, concludes Marques.

Source: DOW