DKSH Partners with Novaphene to Expand Personal Care Ingredients Distribution in Southeast Asia

DKSH’s Business Unit Performance Materials has entered into a distribution partnership with Novaphene across Malaysia, Singapore, and Thailand. Under the agreement, DKSH will provide business development, marketing, sales, logistics, and distribution services for Novaphene’s portfolio of specialty personal care ingredients, helping expand the company’s presence in these key Southeast Asian markets.

The partnership covers Novaphene’s full range of personal care ingredients, including its Novaguard, Novapreserv, Novakare, and Novasolve product lines. These solutions are designed to improve the safety, performance, and effectiveness of cosmetic and personal care formulations.

By leveraging DKSH’s strong regional network, market expertise, and integrated service capabilities, Novaphene aims to strengthen its position in the rapidly growing beauty and personal care markets of Malaysia, Singapore, and Thailand. The collaboration is expected to enhance access to innovative formulation solutions for manufacturers and formulators across the region.

Novaphene is recognized for its high-quality personal care ingredients and strong application-focused research and development capabilities. Its comprehensive product portfolio and commitment to quality have established the company as a trusted supplier to the cosmetics and personal care industry.

Saral Shah, Director, Novaphene Specialities Pvt Ltd, commented: “This collaboration with DKSH represents a natural extension of our commitment to serving global customers with world-class personal care solutions. Southeast Asia is a strategically important region for Novaphene, and we are confident that DKSH’s market expertise will help us deliver meaningful value to our customers there.”

Michelle Delac, Vice President, Global Personal Care Industry, Performance Materials, DKSH, commented: “We are pleased to partner with Novaphene to further strengthen our personal care portfolio in Malaysia, Singapore, and Thailand. Novaphene’s innovative solutions align perfectly with current market needs and we look forward to growing in these markets together.”

Source: DKSH