Bell EMEAI Inaugurates New Application Laboratories in Sri City, India

Bell Flavours & Fragrances EMEAI's inaugurated its state-of-the-art application laboratory at its production site in Sri City, India, on June 10, 2025. This development strengthens the company's ability to provide flavour solutions to the Indian market by focussing on major food and beverage categories such as baked goods, confectionery, and soft drinks.

"With this expansion, we continue to strengthen our position in the flavours industry, delivering high-quality solutions tailored to regional consumer preferences," stated CEO Holger Wetzler.

Bell's factory in Sr City opened in January 2023 and has been a vital hub for flavour and fragrance solutions for manufacturers in India and the neighbouring area. In addition to the new application laboratories, the site has two modern manufacturing halls, warehouses, and dedicated office space.

"Our application specialists are excited to bring these new resources to life," stated Murali Krishnan, head of operations at the Sri City factory. "With this state-of-the-art environment, we are well-positioned to drive innovation and deliver even greater value to our customers."

Source: Perfumer & Flavorist