Atlantic Grupa invests in waterdrop®- a global microdrink brand

Atlantic Grupa invested EUR 11 million in waterdrop®, acquiring a minority ownership and a seat on the company's Investment Committee. This allows Atlantic Grupa to have direct access to the business while actively supporting the brand's future development and expansion.

Waterdrop® was developed in Vienna with the goal of encouraging people to drink more water in a healthier, more sustainable manner. Its Microdrinks are compressed, sugar-free cubes that enrich water with natural fruit and plant extracts, providing a tasty and functional alternative to typical non-alcoholic beverages. The items are developed and manufactured in the company's own plant in Germany, ensuring high quality and operational control.

Over the last decade, waterdrop® has evolved into a global hydration brand with revenues of over EUR 150 million and a presence in Europe, the United States, Australia, and Japan. The company has a scalable, omnichannel business model that combines a strong direct-to-consumer basis with branded retail outlets and certain distribution agreements, and it is profitable. Waterdrop® has around 50 retail sites in key cities, flawlessly integrating digital and physical shopping into a unique brand experience. The brand's global visibility is further enhanced via agreements with important international sporting events such as the Australian Open, as well as collaborations with prominent tennis players.

"We are pleased to welcome Atlantic Grupa as a partner and shareholder. We have established a solid base in important European markets, and this next step allows us to strengthen our relationship even further. Atlantic has vast experience and a shared mindset for creating brands with long-term effect', stated Martin Donald Murray, CEO of waterdrop®.

Atlantic Grupa's investment is motivated by the possibility to engage in a global FMCG growth narrative fuelled by strong consumer trends like as premiumization, functional hydration, sugar reduction, and sustainability. waterdrop® is a distinctive international brand with strong long-term growth potential.

"We are thrilled to strengthen our cooperation with waterdrop®. Our relationship has grown strongly in our key European regions, where we see great opportunities to expand the brand jointly. This investment demonstrates our belief in waterdrop® and our desire to support its continuing expansion in Europe and beyond," Lada Tedeschi Fiorio, Group Vice President, Corporate Strategy and Investments at Atlantic Grupa, said.

In addition to Atlantic Grupa, waterdrop®'s shareholders include internationally known strategic and institutional investors.

Source: Atlantic Grupa